Case Study:

Chlōq

Architecting Chlōq's Storytelling
Through Strategic copy

The Challenge:

Chlōq, a new fragrance brand with a powerful mission of women's empowerment, sought to disrupt a market hungry for authenticity. I was brought in to craft a compelling brand narrative and voice that resonated with their core values and target audience. My challenge was to amplify Chlōq’s message and expand their reach by connecting with their audience through authentic, sensory storytelling and establishing a memorable brand identity.

The end goal: to bring Chlōq’s mission to life and instill unwavering confidence in women through evocative scent stories.

The Solution:

I developed a comprehensive copywriting and social media strategy focused on their unique selling propositions and target audience. My strategy centered on the following:

Defining the Brand:

• I honed in on Chlōq’s mission: reinforcing self-worth and empowerment for all women.

• Instead of generic descriptions, the brand voice was established with guidelines like "sophisticated and refined, real and transparent," creating a nuanced persona that informed all copywriting.

• I crafted a brand story that emphasized the brand personality as "Your Everyday Accomplice." This narrative became the foundation of all creative work, developing an authentic and approachable brand experience.  

Social Media Foundations:

• Recognizing the need for a social media presence, I built a framework centered around compelling copywriting. I developed copy that captured the unique essence of each fragrance and connected with the audience on an emotional level.

Igniting Social Media Engagement:

• I developed a creative content strategy that showcased Chlōq's offerings and unique mission across key social media platforms: Instagram, TikTok, YouTube, Facebook, and LinkedIn. Content was developed to target the identified audiences and included visually and narratively rich content that captures the unique essence of each fragrance.  

Fragrance Narrative Articulation:

I wrote individual narratives for each fragrance, ensuring they aligned with the brand's core values and resonated powerfully with the target audience's aspirations. Examples include Intoxicating, Radiant, Boardroom Badass, Mightiful, Udholde, and Wildfire.  

The Results:

By combining strategic copywriting, compelling content, and a targeted social media approach focused on sensory storytelling, we significantly elevated Chlōq’s brand presence. This framework provided actionable strategies for coordinated posting, brand story, and fragrance narratives, empowering Chlōq to connect with women on an emotional level and reinforce their mission of self-worth and empowerment.